Cooperative Product Development & Advertising
Often businesses feel very alone in their efforts to develop their products and market their business. Becoming a NEKTTA Partner allows you to network with many other businesses and organizations that can help to grow your business. Additionally, NEKTTA organizes cooperative advertising campaigns in key print pieces including the Vermont Chamber Winter and Summer Guides, Vermont Life, Yankee Magazine and more!
Advertising Campaigns for the Northeast Kingdom We have several ad campaigns going on right now and in the near future including the just launched Northeast Kingdom Trip Advisor Page – managed by NEKTTA.
Ad campaigns for the region include:
- VTChamber.com
- VisitVT.com
- Vermont.com
- VT Chamber 2011 Summer Vacation Guide – 2 page regional ad
- VT Chamber 2010/2011 Winter Vacation Guide – 4 page regional ad
- TravelHost Magazine
- Jay Peak Magazine
- The Barton Chronicle *
- The Caledonian Record *
* designed to enhance awareness of NEKTTA and increase participation in Central Reservations and the Online Country Store
Social Media…Vermont’s Northeast Kingdom has 2728 Facebook Fans & 383 Twitter followers.
ENewsletters…go out once a month to over 5,000 subscribers. In addition, a Marketing Partners ENewsletter goes out several times a year to keep our partners updated on NEKTTA.
The Northeast Kingdom Travel Planner…is currently in distribution at local businesses, welcome centers throughout VT, and select locations throughout New England and Canada.
Tapping Into the Canadian Market
In addition to targeting various cities in New England, NEKTTA actively pursues the Canadian Market. As well as print and online advertising we also manage a training program designed to help businesses host the Canadian Traveler. We provide you with an Iframe for you website that has valuable information in French and English on crossing the border.
Regional Publicity
NEKTTA works with the Vermont Department of Tourism & Marketing and others in an effort to lure travel writers and travel trade professionals to the area. We also host an annual FAM (familiarization) trip each year in an effort to showcase the area to various media personnel.
The NEK Network of WiFi Hotspots
NEKTTA is responsible for the Northeast Kingdom network of WiFi hotspots. The network provides area businesses advertising and audience capture opportunities as well as a custom created WiFi landing page that showcases their business and the surrounding area. The WiFi network also showcases regional travel information and encourages return visits and/or extended stays.
Travel Trade Shows
NEKTTA allocates funding to participate in key travel trade and recreation shows in an effort to showcase the region. Key among the shows are The New York Times Travel Show, The Boston Globe Travel Show, The Montreal International Tourism & Travel Show, and the Big-E.
